Hotel and Motel Management

Introduction.


Hotels and motels are perhaps the most complicated and specialised form of commercial enterprise and / or real estate investment.

They are both capital and labour intensive and are an undertaking demanding specialised skill and experience.


Without the right brand, sales distribution channels, marketing expertise, central reservation and property management system, financial leverage and reporting and management experience, they can become an expensive folly for owners

Gunn &

Parkinson


are experts in the direct management of hotel and motel businesses. On the owner’s behalf we will:


  • Handle all matters relating to the brand or franchise partner.


  • Manager your sales distribution channels and marketing resources to drive top line revenue. Maximise yield at the front desk through effective CRS and PMS management.


  • Establish and work within approved operating and capital expenditure budgets, Recruit, train and manage all staff members,



  • Provide a comprehensive administrative service including management of cash receipts and payments, accounts receivable, accounts payable and payroll.


  • Project manage major renovations and/or ongoing property maintenance; and



  • Generally, reposition the property in accordance with owner’s objectives and the realities of the market.


For a mid-market hotel or motel owner, engaging an independent firm such as Gunn and Parkinson to operate the property offers several strategic advantages, including:


  • Flexibility in re-positioning the property with the most appropriate brand based on market opportunity.



  • Highly focused and experienced management.



  • Value driven service fees geared to creating wealth for owners in accordance with their risk profile.



  • Flexible agreements with termination on sale clauses that suit your exit strategy.


Why Gunn and Parkinson will make

your Hotel/Motel work.


We conduct an in-depth analysis of the physical and operational qualities that enables us to strategically align the property with the best brand available in consideration of the prevailing market conditions. Out assessment, includes:


  • The competitive capacity of the asset – the bricks, the mortar, and the brand. The supply and demand of primary and secondary competitors in the market.



  • The depth and breadth of existing sales distribution systems and marketing activities. A review of all operational areas to establish service delivery gaps.



  • Analysis of historical financial performance against industry benchmarks.



  • All aspects of human resource management including staffing levels, organisational structure, training and remuneration, and industrial relations.


As an independent hotel operator, Gunn and Parkinson are able to develop a solution for your property that is tailored made to meet ownership’s objectives.

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